The New Industrialists
How to make a brand stand out from the crowd? Make people’s lives—and the world—better and more meaningful.
Co.Exist editor, Morgan Clendaniel, writes that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact.
Also read Three keys for moving beyond branding, and into storytelling.
November 22, 2011